Start with your audience
Describe who your business serves, the problem it solves and the tone that suits your customers. Use this direction to guide design decisions.
Create a connected visual system
Your logo, colours, type, stationery and social templates should work together. Consistency helps each customer touchpoint feel part of the same business.
Keep usable brand files
Maintain a folder of approved assets and simple usage guidelines. Share it with the people creating your website, printed material and campaigns.
Bring your plans together.
Talk to Glintel about business setup, technology and marketing support for your next stage.
Discuss your business